Roy Peires is the founder of the IDILIQ Group and the driving force behind the IDILIQ Foundation – a charitable foundation supporting healthcare, disability inclusion, mental health services and families facing serious illness.

Roy Peires
Founder of the IDILIQ Foundation & Kind Holidays
Building Hospitality with Purpose Since the 1980s
For more than four decades, Roy has combined business leadership in the hospitality industry with long-term community impact across the Costa del Sol, Tenerife and beyond.
Through the award-winning Kind Holidays initiative, over 2,300 people have received free holidays during some of the most difficult periods of their lives.

A Charitable Foundation Rooted in Community
The IDILIQ Foundation was established to formalise decades of charitable giving. Its work focuses on:
- Hospice and palliative care support in Spain
- Disability services and inclusion programmes in Mijas
- Cancer fundraising and hospital family accommodation
- Mental health and suicide prevention initiatives
- Free holidays for military families and families with seriously ill children
This long-term, structured approach ensures measurable social impact – not one-off donations.
Corporate Social Responsibility in Hospitality
Roy Peires believes the hospitality sector has a unique ability to restore hope. Hotels and Resorts are places of rest, connection and recovery – and through Kind Holidays, spare capacity is transformed into life-changing experiences.
This model of hospitality-led corporate social responsibility is now being shared with the wider industry through a simple DIY guide at KindHolidays.com.
Measurable Impact
Long-term partnerships with hospice, cancer and mental health charities

Measurable Impact
Long-term partnerships with hospice, cancer and mental health charities