Kind Holidays is an award-winning charitable hospitality initiative providing free holidays for:
KIND HOLIDAYS
Free Holidays for Families Facing Serious Illness & Trauma
What is Kind Holidays?
- Families with seriously ill or terminally ill children
- Bereaved families
- Military personnel suffering from PTSD
- Carers experiencing extreme emotional and financial pressure
Accommodation is provided through IDILIQ Hotels & Resorts in partnership with trusted charities.
A Model for Hospitality Corporate Social Responsibility
Founded in 2012, Kind Holidays began by supporting military charity Give Us Time. In 2016, it expanded to include children’s hospices, bereavement charities and the Carers Trust.
Today, the initiative serves as a template for hotels worldwide seeking to implement meaningful CSR programmes.
KindHolidays.com provides a step-by-step guide for hospitality businesses wishing to replicate the model.
IDILIQ Charity Holidays Ambassador Jennie Bond on holiday in Florida with guests of Kind Holidays
Impact Statistics
- 2,300+ people hosted
- Over a dozen charity partnerships
- 10+ years of continuous operation
- Hundreds of staff members personally involved
The emotional and cultural impact on our team has proven as significant as the benefit to families.
Real Stories of Hope
Families have described their Kind Holiday as life-changing.
One father wrote:
“The memories we created as a family are beyond precious, they serve as a reminder that life extends far beyond hospitals, medicines and treatments.”
Former soldier Scotty Darroch credits his stay with helping him recover from severe PTSD and addiction. Bereaved mother Sarah Sea returned to scatter her son’s ashes at the beach where they shared their final family sunrise.
These stories demonstrate the power of restorative travel experiences during crisis.
Why It Works for Businesses
Contrary to expectation, donating limited accommodation capacity can:
- Improve employee engagement
- Increase staff retention
- Strengthen recruitment
- Enhance brand reputation
- Deepen organisational purpose
Kind Holidays demonstrates that ethical hospitality and commercial success are not mutually exclusive.